We are Chain Reaction Cycles

Chain Reaction Cycles is built upon a foundation of passion. We work hard to deliver the best service, range and value to the global cycling community. We go that extra mile, day in and day out, to offer quality products from a wide range of brands.

Our Story

1984

1984

Original bike shop, Ballynure Cycles, established

The CRC journey began as a small family business in Northern Ireland, serving and supporting local cyclists.

1998

1998

Mail order focus begins

A move to a new warehouse enabled us to stock up and focus on the growing mail order industry.

2000

2000

Chainreactioncycles.com goes live

No longer restricted by the number of products we could cram into the magazine adverts, CRC could now really show off our massive range of stock and great prices - the orders really started to roll in.

2017

2017

Insurance launches

CRC Insurance launches in the USA on a mission to provide the best insurance coverage worldwide 

Our riders

We support some great individual athletes competing in triathlon, road and MTB. From UCI World Cup riders to National Champs and staff riders – we’ve got it covered.

Team Chain Reaction Cycles Mavic

Competing in the UCI World Cup Downhill Series and Enduro World Series, Team CRC are Sam Hill, Mike Jones and Elliott Heap under the guidance of Team Manager Nigel Page.

An Post-Chain Reaction

Our UCI Continental road race team who ride our very own Vitus bikes An Post-Chain Reaction. The team is managed by Kurt Bogaerts and the legendary Sean Kelly.