We are Chain Reaction Cycles

Chain Reaction Cycles is built upon a foundation of passion. We work hard to deliver the best service, range and value to the global cycling community. We go that extra mile, day in and day out, to offer quality products from a wide range of brands.

Our story



Original bike shop, Ballynure Cycles, established

The CRC journey began as a small family business in Northern Ireland, serving and supporting local cyclists.



Mail order focus begins

A move to a new warehouse enabled us to stock up and focus on the growing mail order industry.



Chainreactioncycles.com goes live

No longer restricted by the number of products we could cram into the magazine adverts, CRC could now really show off our massive range of stock and great prices - the orders really started to roll in.



Insurance launches

CRC Insurance launches in the USA and UK on a mission to provide the best insurance coverage worldwide.

Our riders

We support some great individuals competing in triathlon, road and MTB events. From UCI World Cup riders to National Champs and staff riders – we’ve got it covered.

Team Chain Reaction Cycles Mavic

Competing in the UCI World Cup Downhill Series and Enduro World Series, Team CRC are Sam Hill, Kelan Grant and Elliott Heap under the guidance of Team Manager Nigel Page.

Vitus Pro Cycling Team

Our UCI Continental road race team who ride our very own Vitus bikes. Their missions is to become Britain's best UCI Continental Team. The team is managed by Cherie Pridham, UK's only female team boss, and the legendary Sean Kelly.

The world's largest online bike store

We have customers in more than 130 countries and a range of cycling goods that rank as the best in the world. Our insurance is available in the USA and UK with more countries coming soon.